Nov 25, 2025
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Rome, November 25 (Adnkronos) - In 2024, the added value and employment in cultural and creative production systems will grow to 112.6 billion euros (+2.1% compared to 2023) and 1.5 million employees (+1.6% compared to 2023), respectively.equivalent to 15.5% of the wealth of the country as a whole.These are the main data contained in "Io sono Cultura 2025", the annual report of the Symbola Foundation, Unioncamere, the Study Center for the Guglielmo Tagliacarne Chamber of Commerce and Deloitte.
The report, now in its fifteenth edition, has also been prepared in collaboration with the Institute of Sport and Cultural Merit, the Fitzcarraldo Foundation, Fornasetti and under the auspices of the Ministry of Culture, and was presented today by Ermete Realacci, President of the Symbola Foundation; Andrea Prete, President of Unioncamere; Alessandro Rinaldi, Deputy Director of the Guglielmo Tagliacarne Research Center; Valeria Brambilla, Partner and Director of Deloitte Touche Tohmatsu;Beniamino Quintieri, Director of the Institute of Credit for Sport and Culture.Discussions were held by Antonella Andriani, Vice President of the Adi Industrial Design Association; Evelina Christillin, Director of the Egyptian Museum; Raffaele Ranucci, Executive Director of the Music Foundation of Rome; Chiara Sbarigia, President of the Apa Audiovisual Producers Association.
The analysis that software and G predicted video is one of the most contributing to the need of Sopan and Lonarhi, the most culture and Lubardi is the most culture passes through wealth.However, there are areas with strong growth compared to 2023.Among the ten provinces followed by Rome, Turin, Monza-Brianza, Trian and Bologna.
The report also points out that because of their strong links with manufacturing, culture and beauty, they have given life to the world's strongest manufacturing identity made in Italy. Today, the cultural and creative industries are the most strategic sectors to facilitate Italy's economic and social recovery. Not only because the data of the last decade show that they are an important source of employment and wealth, but also because they are a driver of innovation for the whole economy and act as operatorsGrowth of other sectors, from tourism to all the economic sectors that benefit from the cultural process of the economy are also thanks to the action of 'embedded creators' who work outside the professional culture sector and create 'original culture'.
Beauty and culture - the report confirms - are part of Italy's DNA and are the basis of Italian-made combinations to rise from crises.The numbers show that culture is an engine of our economy: for Italy, culture is a powerful economic enabler: the supply chain, in which private, public and third sector companies operate, will grow in terms of added value in 2024 (112.6 billion euros, an increase of +2.1% compared to the previous year and +1220%).
A sector and supply chain in which almost 289 thousand companies operate (+1.8% compared to culture and the total number of non-profit organizations).But the weight of culture and creativity in our country is greater than the added value, which is only a part of it.Culture and creativity directly or indirectly create an added value of around 302.9 billion euros.
The recovery of the South will continue in 2024, the growth of added value (+4.2% compared to the national average of +2.1%) and employment (+2.9% instead of 1.6%) is higher than the national average.The growth is particularly strong in Calabria (+7.5% added value; employment: +4.7%) and Sardinia (+7.5% added value; employment: +6.2%).
"The strength of our economy and made in Italy," asserts Ermete Realacci, president of the Symbola Foundation, owes a lot to culture and beauty in all areas. More than in other countries. Culture and creativity, in addition to enriching our identity and increasing the demand for Italy in the world, help us to face together without fear the difficult challenges that we face from one world and a million Italians, a cultural crisis and a million.It can make a significant contribution to the green and digital transformation on a human scale, and therefore more competitive and future-proof, as the Assisi Manifesto states. The strength of our exports also derives from this, as the President of the Republic, Sergio Mattarella, has repeatedly pointed out.
"The growth of cultural and creative system cannot ignore serious investments in people. Companies say it is difficult to find more than one of two people who make money, because hybrid skills," said Andreacamere. Interteened advanced artificial intelligenceTo data analytics techniques, advanced audio-visual production, and digital content and service plan not represented. "
"Deloitte, with its specialized research department - confirms Valeria Brambilla, CEO of Deloitte & Touche SpA - believes that the measurement of the value produced is a necessary condition for a truly effective strategic plan: when we talk about culture, this need becomes clearer and more precise. repeating the fundamentality of adoption."
Fornasetti expands the base of the iconic sign of the fifteenth year and renews the face of the face of io sono she sebura.The choice to go far in graphic, artistic direction, artistic direction, it has found the reason for the communication of its goals.Fornasetti is an artistic company and a cultural and cultural foundation, "IO SONOICADE," IO SOUSINGERSION, FREE FREE FREE FREE FREE FREE FREE FREE FREE FREE FREE FREE AVAILABLE.This image, it is actually a double appeal, a double appeal: new language, new technology, new technology, new technology, new generation, new generation, diversity, diversity, diversity;both the wheel, the movement forward, and then the idea of exchange, and also the idea of speed. In particular, the speed with which we express our image, transmitted through social media, is increasingly limited.
'Io Sono Gomurura' we can analyze the development of the supply chain in terms of product production and work structure.In recent years, the cultural and creative sector has shown, and continues to grow in terms of quality and performance.However, the situation is not the same across many sectors: there are some that have grown significantly over others and sectors affected by the agreement.2024 data analysis shows changes in the Italian cultural landscape, and increase the dynamics of drilling and repair work.The sector that grew the most in terms of last year was computer work and video games (+ 8.0%), followed by communication work (+ 4.4%).These are the sectors that are growing from a job perspective, recording +2.3% and +5.7% employment in the same year.
Performing and visual arts will grow +2.2% in 2024 and +34.4% from 2021, while employment will grow +2.6% last year and +9.6% from 2021. Historical and artistic heritage also showed signs of recovery, growing +1.5% in 2024 and +1.2% in 2024 +1.2% +3.last year and +7.6% growth. +0.5% in 2024 and +7.2% from 2021, while employment grew +8.1% from 2021 but only +0.1% last year.
The publishing and printing sector, although it maintains a central role in the cultural panorama, shows more limited growth.The added value reaches 11 billion, an increase of +6.2% from 2021, but with a decrease of -1.5% in the last year.The sector employs 196 thousand workers, an increase of +1.9% in 2024 and +3.3% from 2021, although the sector was unable to recover the losses caused in previous years.The Italian publishing market in particular appears mature and generally stable, but shows signs of a reappraisal of public preferences and strong digitalization, with the growing weight of Italian literature and the renewed central role of physical bookstores.Not all sectors showed positive dynamics.In the architecture and design industry, there was a decrease in added value of -6.3% from 2023, with a decrease in employment of -5.5%. The dynamics were affected by the end of tax incentives in construction (such as "super bonus" and other bonuses), which caused a sharp decrease in investments in the residential construction industry in 2024. This slowdown in investments naturally affects the work of architecture and design studios, as well as in related industriesFor planning and construction of residences and commerce.
Then there is a creative element that is installed, made up of all cultural and creative professionals who have succeeded in a wide variety of fields related to the growing cultural process: the rise of communication, the decline: communication specialist, story specialist, big, big is service.which is constructiveThe sector presenting the greatest wealth-generating creativity is "Other business services": 22% of the total and indicating the transversal role of this sector, we have to increase +1.7% per year and 5.8% in three years.
