Dec 03, 2025
3 min read
The first stage of the exciting journey of the Olympic flame to Milan-Cortina 2026. An event that lights up joy in the hearts of those who participate.
Rome is preparing to celebrate the passing of the Olympic flame: a unique event between music, sports and entertainment
Rome is preparing to host the most exciting moments of the XXV Olympic Winter Games in Milan Corina.
In fact, Sorori Olimpi will hit the streets of the city, with a hand message of hope, which is Template and Kapithitrus.
The Olympic Flame Journey is a wonderful opportunity to experience the magic of the Olympics while celebrating the sport and its reputation, which will connect 110 Italian provinces from December 6, 2025 to February 6, 2026.
Coca-Cola proudly comes, once again, with this journey, strengthening its connection with the Olympic flame that began with the 1992 Olympic Games in Barcelona. Since then, Coca-Cola has sponsored the Journey of the Olympic flame sixteen times, traveling through more than fifty countries.
The route will start in Rome on December 5 at 8.30pm, passing 110 people in Italy in 63 days, passing the Olympic cities.At that time, Coca-Cola free music - the Olympic journey will light up the sports temple of Marmi, Isaly in Rome, and the Olympic wonder of Flome in Italy will be brought to life.
Mahmood, Nomi, Colors, Tananai and Carl Brave will take turns on stage in a unique show that combines entertainment, sportsmanship and national pride to mark the beginning of a symbolic journey meant to unite the entire nation.
A journey that takes place
The partnership between the Olympic Movement and Coca-Cola goes back even further, dating back to the 1928 Amsterdam Olympic Games, when the famous brand stood by the athletes: this made it the longest-standing partner in Olympic history.
Now begins an ongoing commitment to protect the values of sport everywhere, renewed until 2032.
This is the idea of the trip to the Olympic Cowstpic: 61 days in Italy's in Italy when you stand an email as an ability to encourage it open.
Coca-Cola will be provided to celebrate each opponent and plenty of shared joy.For Coca-Cola, this moment represents an opportunity to strengthen a deep bond that unites it with Italy and the people of 1927.
"The Journey of the Olympic Flame in Milan Cortina 2026 is a journey that tells a true relationship: bringing together stories, regions and people, turning the Olympic wait into an experience that belongs to everyone. An extraordinary journey to experience Olympic values throughout the country" - Luca Santandrea, Director General of the Olympic and Paralympic Winter Games Milan Cortina 20266
The Coca-Cola car will be one of the first products of the Milan Soran 2026: Olympic experience
The supercars are inspired by Italian Italian car design, they are a symbol of style, beauty and design.Thanks to the LDSlics Screens, light installation and powerful sound system, which includes more than 80 people, including MCS for music, energy and signature.
Coca-Cola accompanies the journey of the Olympic flame by choosing torchbearers capable of conveying different messages: social engagement, sport, music and pop culture;each embodying unique lifestyles and stories of Olympic values that show how passion, purpose and involvement can inspire and unite people.Through this diverse selection, Coca-Cola celebrates a journey of values and stories that unite people, passions and territories, leaving a legacy of social and human impact based on collaboration, commitment and sharing.
Torchbearers tell stories of sacrifice, sports, music and culture
Go with the journey of the helymphic of the olympic blame
Representatives from the world of music include names such as Noemi, Stash, frontman of The Kolors, and Mahmood.
From the world of entertainment come some of the main artists of Italian pop culture, including Benedetta Parodi and The Jackal.In the field of Italian sports, Simone Barlaam, Myriam Sylla, Deborah Compagnoni, Ivan Zaytsev, Mara Navarria and Ciro Ferrara are present.
There are also organizations that symbolize civic commitment and social cohesion, such as food banks, the Italian Red Cross, Junior Achievements, the Italian Union for the Blind and Visually Impaired and Marevivo.
Along with the Torchbearers, the entire route features the coca-kaf light of the audience and transitions to competition time to celebrate.
A day to live and share
Coca-Cola is a true symbol of sharing and has decided to dedicate itself to providing unforgettable experiences for those who participate in the event, highlighting its core pillars: iconicity, music and sharing.
As a result, Coca-Cola Village will emerge as a hub of energy where music, food and entertainment will merge to bring excitement to the entire community.
Moreover, during the Christmas season (December 6-23), the city will be enriched with a lively festive touch.
The heart of the city's celebration will be the Heat Stage, where an engaging DJ set and massive karaoke will turn the arena into a block party.
In a special corner, you can learn about the history of Coca-Cola and the Olympic team.
Coca-Cola Original and Coca-Cola Zero Sugars aluminum mini cans will be distributed along the Olympic flame route and at Coca-Cola Village.The collection will be carried out in collaboration with CiAl - National Aluminum Packaging Consortium, thanks to a special vehicle in the convoy and specific facilities in the village in the various host cities.
As part of its social commitment to the Ollympic and winter games, Patako in Milan Cortinare: During the city celebrations, it will be possible to enjoy Pizza-Cola and support corporate activities with a donation.
The power and emotions of sport
Sport is still an actor that does not work, so the sports environment - Pomade can be removed from the place where he speaks through the experience of the Olympic Games.
In the hockey simulation, you can try to score the fastest goal by challenging your friends and family.The VR experience will immerse you in winter sports thanks to virtual reality viewers, choosing between Olympic and Paralympic.
The downhill skiing simulator will give you the adrenaline of an Olympic downhill.
Meeting in Rome
Coca-Cola Village has many other surprises and will open its doors to welcome everyone who wants to participate in this inexplicable day.
The opportunity to feel better, share emotions and bring the values of sport in Italy.
Roma is ready to write a page in this special journey towards Milan Cortina 2026.
